Animal wellbeing

We provide extensive animal support to Fonterra farmers to ensure the health, welfare, and productivity of your dairy herds.

What is animal wellbeing?

Broadly speaking, animal wellbeing describes how an animal experiences the world. 

In the past, people mostly considered animal wellbeing as freedom from negative experiences like thirst, pain, discomfort, and fear. 

These days, people recognise that we shouldn't simply aim to reduce negative experiences for animals, but also provide opportunities for them to have positive experiences.

Striving for a positive experience for cattle

It's important to take animal wellbeing seriously as it not only reflects ethical responsibility but also directly impacts the overall health and productivity of their your herd, leading to better quality milk and sustainable long-term success in the dairy industry.