Earlier this year, Fonterra took to the stage at Bakery China 2026 in Shanghai – Asia Pacific’s largest and most influential bakery and patisserie expo. The event is a key platform for our teams to connect with customers, strengthen partnerships and showcase what’s next.
Front and centre was the launch of the Co-op’s Anchor Food Professionals Essence Cream, a new product developed specifically for bakeries in China.
Designed for professional use, Essence Cream delivers a light, smooth texture and reliable performance – well suited to cake fillings and soft bakery products – while responding to growing demand for simple, affordable ingredients. It builds on the success of Anchor Food Professionals Easy Bakery Cream, launched in China nearly two years ago.
Anchor Food Professionals Essence Cream is also the first dairy product in the China market to carry the FernMark Grass-Fed logo.
The logo makes it easier for consumers and customers to spot products containing dairy from a New Zealand grass-fed source that meets the New Zealand Grass-Fed Standard. Fonterra CEO Greater China Teh-han Chow says New Zealand provenance is landing strongly with customers.
“Chinese consumers are increasingly prioritising health, transparency and natural ingredients, particularly in bakery and dessert occasions, with many consumers willing to pay a premium for natural dairy products,” he says.
“New Zealand provenance and grass-fed production really matter in this market.”
