The new Greener Choice range is now in store and online offering farmers an easier way to buy environmentally-friendly goods.
Long-term value for our Co-op relies on us all making sustainable choices everyday. So, we have been working with our vendors to create the new 'Greener Choice' range. Greener Choice identifies certain products in-store and online that have a lower environmental impact and/or help farmers to be more sustainable on farm. When purchasing these products, customers will earn double the base earn of Farm Source Reward Dollars.
Greener Choice is just another way that we’re keeping ourselves, our farmers and our vendors heading in the right direction for a more sustainable future. As an added bonus, Fonterra farmers will earn Bonus Farm Source Reward Dollars on select Greener Choice products during seasonal campaigns, as an exclusive benefit of being part of the Co-op. The creation of the Greener Choice programme has brought people from across the Co-op together to review sustainability and global market trends and understand suitable farm-related products and vendor initiatives that will help raise the bar in this area.
“We already have a market leading rewards programme and Greener Choice adds another layer to this. It offers farmers an effective way to support the on-farm sustainability activity and gives them an easy way to access a financial reward,” says Head of Category Strategy Mark Ennis.
“Our farmers are doing amazing work to reduce their emissions, nitrogen and methane on farm. At the same time our vendors are improving their environmental credentials and are an integral piece of the Co-op’s sustainability work. The Greener Choice programme provides a platform to showcase vendors’ initiatives and provide great products for our farmers."
“The programme launched in February and while we’re starting small, there is scope to extend. We’d like to include other products that have a proven, tangible sustainability benefit. Sustainability is an evolving standardand we will progress the programme to ensure high standards.
We have some good examples of these sustainability benefits in the first phase of Greener Choice products available now which includes:
- Repreve clothing that uses 100% recycled material from old plastic bottles.
- Barenbrug Array rye grass that has the ability to grow more grass under reduced Nitrogen conditions delivering on-farm efficiencies with less input.
- RX Plastics and Marley products that use 100% certified renewable electricity: wind, water and sun at their Aliaxis manufacturing sites in New Zealand.
See nzfarmsource.co.nz/greenerchoices to see all products included. We will continue to add to the Greener Choice range so keep an eye out in-store and online for the Greener Choice products.
Farm Source Reward Dollars can be used on hundreds of different products and services. Checkout the online rewards store: redemption.nzfarmsource.co.nz.
Talk to your TSR or visit your local Farm Source store to find out more about Greener Choice, or check out the range online: nzfarmsource.co.nz/greenerchoices