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  • Co-op and financials
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Article

Stretching Reward Dollars beyond the farm

  • Co-op and financials
  • Rewards
26 Oct 2026 3 min read

From calf feed to fuel, everyday farm spend earns Farm Source Reward Dollars, and for these two families, it’s made a genuine difference beyond the gate.

A bucket-list ski trip to Japan

Jayne and her family, who farm across three operations in the Ōtorohanga district, were pleasantly surprised to find themselves with a tidy sum of Reward Dollars thanks to several years of spending on calf meal and general farm supplies. So when her husband Peter, a lifelong skier, got serious about the Japan trip he’d always dreamed of, the family put their $9,000 worth of Reward Dollars to work.

In February, Peter and the couple’s three adult children who are all keen snowboarders themselves spent 10 days on the slopes of Mt Niseko in Hokkaido. Jayne says the trip was a definite highlight for Peter and a rare chance to get all three kids, now in their 30s and 40s, away together.

“[The Reward Dollars] made such a difference because it wasn’t a cheap trip,” she says.

“It gave Peter the opportunity to help the kids out with the payment, and to do it with them while he still could. They had a fabulous time.”

And redeeming through Dream Rewards, the concierge service for non-store purchases, was straightforward, Jayne says.

“I was aware of Dream Rewards through reading the website and I had those rewards sitting there, so I thought I’d just give it a shot.

“It was very, very simple…you basically make a phone call and go from there. The team were great to work with.”


A helping hand with dad’s new hip

For one Manawatū farming family, Reward Dollars went towards something closer to home: a hip replacement for farm owner John. The Reward Dollars had built up over a few years through seed, calf feed, general farm supplies and purchases on their Farm Source account.

His daughter Rebecca, who looks after the finances, first heard they could put the money towards surgery at an Understanding Your Co-operative event a few years back. From there, the family contacted the Dream Rewards team and began the process of putting their $11,000 towards the operation, which went ahead earlier this year.

For Rebecca, the decision made perfect sense. The dollars would otherwise eventually expire, and this put them towards something genuinely worthwhile, she explains.

“It’s meant quite a lot to us financially, and it’s really helped Dad,” she says.

“He’s a lot more mobile now and can carry on farming and doing the things he enjoys.”
 

Turning your spend into reward dollars

Every time you purchase through your Farm Source account, you’ll earn Farm Source Reward Dollars that you can turn into more farm supplies, your choice of thousands of Reward products, or, like Rebecca and Jayne, into almost anything you can think of through Dream Rewards, our Rewards Concierge Service.
 

Visit nzfarmsource.co.nz/rewards to learn more