• On Farm Experts
  • People & Community
  • Community

Your Farm Source team

  • On Farm Experts
  • People & Community
  • Community

As the farmer-facing part of the Co-op, Farm Source is here to get alongside farmers and help them continue to lead the way in efficient, sustainable dairy farming.

See below for a high-level overview of the local teams that are working to deliver the best possible tools and services to you in a personalised way. In addition to those in your local team, our Service Centre is also always there to help on 0800 65 65 68.


Regional Manager

We now have 22 regions and Regional Managers, allowing the team to give more time to the farmers they serve. Our Regional Managers work with each of the team members listed here to ensure we meet your specific needs and can respond where we need to.


Co-operative Services Area Manager

Your Co-operative Services Area Manager (CSAM) is here to provide expert technical advice, specifically around milk, shares and your co-operative. Their role is to understand farmer needs, co-ordinate strong regional engagement and represent farmers voices and experiences at a local level.


Farmer Support Advisor

Our Famer Support Advisor's (FSA) role is to support and guide farmers through on-farm compliance and digital adoption needs, as we navigate change. They can work with you to develop processes and initiatives to make compliance simpler on-farm, support you with any issues related to our digital tools like the Digital Dairy Diary, or put you in touch with the right people on our end if you have any compliance related concerns.


Farm Relationship Advisor

Your Farm Relationship Advisor (FRA) is here to provide expert support around milk, shares, and changes to your farming business. Reach out to your FRA if you have any questions about your shares, milk supply or any planned changes to your business.


Sustainable Dairying Advisor

Our Sustainable Dairying Advisors (SDAs) play a key role in supporting farmers to identify and mitigate on-farm environmental risk. In recent times this has been primarily through preparing Farm Environment Plans. Going forward, your SDA will also support you to optimise your business by identifying opportunities to improve on-farm efficiency, support farm profitability, improve environmental health and emissions efficiency.


Technical Sales Representatives

Our Technical Sales Representatives (TSRs) have expertise across the board in animal health, nutrition and agronomy. They are solution focused problemsolvers here to support day-to-day farming needs, whether it's pasture or crop choice advice, weed management or fertiliser needs, choosing or discussing the merits of different calf meal and everything in between. Reach out to your local TSR for expert local advice.


Store Managers

Our store managers are responsible for the efficient running and day to day functions of our retail Farm Source stores. They focus on providing solutions and top-notch customer service and products to our farming industry. They look forward to connecting with you in-store when you can grab a coffee or take advantage of our store facilities.