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Get to know Charlotte Rutherford, Director of Sustainability

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Fonterra's new Director of Sustainability Charlotte Rutherford is forging a new direction in a whole new role for both her and the Co-operative.

While she might have only started her new role in December, she comes to it with a treasure trove of experience across the Co-op following more than 20 years with Fonterra.

"I have always worked in farmer-facing roles within the Co-op and started out as an environmental manager. Back then, aside from those working frontline in the factories, I was the only one working in environmental management at the Co-op. From there, I have worked my way through a variety of roles, and now I have moved into this new one, which is very exciting," she says.

Recently, Charlotte visited Florida in the United States of America to attend the annual forum of International Dairy Foods Association (IDFA). With more than 1,000 dairy leaders from around America and the world, there was one strong theme on everyone's lips.

"Sustainability was a huge topic - especially for how it works within a supply chain and then on to the consumers."

Carbon reductions and environmental impacts were strong focal points of the conference, she says.

Presenting as part of a panel, Charlotte says she was proud to be representing the Co-op and the country.

While currently we are among the best in the world for our environmental footprints when it comes to our dairy industry, we need to keep moving and improving to retain that position, she says.

"When it comes to sustainability and environmental impact - it used to be a nice to have on top of normal farm business, but now it is an integral part of the day to day for farmers, and for us as a Co-op. Today's consumers have greater needs, are more concerned with environmental footprints, emissions and so on - it is more than just the compliance issue it was many years ago."

International consumer-led pressures are definitely shaping the markets, with those pressures being placed on the Co-op and its farmers, she says.

"These conversations around climate ambition are happening with some of our largest international customers, who themselves are feeling the pressure from their consumers, their supply chains, from every aspect - and that is becoming business as usual for us all."

Sustainability itself is a huge umbrella that covers so much.

"The pace is rapid in this space. We are forever learning and adapting to that change whether that is around animal welfare, biodiversity, and ensuring a focus remains on being nature positive. Climate itself is a long journey on its own."

While New Zealand holds one of the top spots, its imperative we keep moving with the changes, she says.

"It is a bit like a running race - right now we are one of the strongest and the fittest, we are starting at the front of the race and we are holding a good position. We need to maintain that space. I see this as an opportunity - and ours to lose."

With the proactive farmers who are part of the Co-op, the challenge will no doubt be faced in the Kiwi way that we are all used to.

"Our farmers already work towards better efficiencies on farm, and so much of this is part of that. We will work with them for what they need to do, to ensure a positive step forward for them all. Fonterra is here to support our farmers, to work with them, for them, to create the best outcomes possible for them."

Fonterra are currently holding information sessions around the country. For more information or to find an event in your area, talk to your local Farm Source Team.