The unique feature at this year’s Bakery China was a Fonterra milk tanker parked up at your Co-op’s booth.
The 27th edition of Bakery China was held in Shanghai in May – an annual trade show that is the largest of its type in the world.
The number of people who attended the four-day expo is more than the population of Christchurch. Just over 400,000, to be exact.
With 2,200 exhibitors spread across 320,000 m², your Co-op had a large site right in the middle of one of the most prominent halls in the convention centre, complete with a Fonterra milk tanker.
“Everybody has cakes right? Everybody has desserts, but who has a tanker truck? No one. But that’s an integral part of our business,” says Fonterra’s President Global Foodservice and CEO for Greater China, Teh-han Chow.
“In a competitive market like China, this is your Co-op’s winning proposition – the fact that the milk collected comes from cows grazing outside on grass.”
Chinese consumers are paying more attention to health and are willing to pay for dairy products with sustainability and provenance credentials.
“Our customers see the value of our dairy that is produced in New Zealand, from our pasture-based farming system,” adds Teh-han.
“New Zealand’s reputation as a great place to source dairy and our grass-fed proposition is what sets the Co-op’s products apart in China.”
Demand for the Co-op’s dairy continues to increase in China, as bakeries are looking for ways to use more dairy in their products, combining it with local ingredients and tastes.
The Co-op also showcased more than 50 Foodservice products and 200 applications for the bakery market. Our site had more than 124,000 visits from the event’s participants.
